Case Studies

 

 

 

DELTA

LEVERAGING ENTERTAINMENT INFLUENCERS

Delta Air Lines, one of the world’s largest global commercial airlines, is helping more than 160 million travelers get to the places they want to go each year.

CHALLENGES:

  • How to help Delta become the #1 airline of choice across the entertainment and tech Industries
  • How to reach high value and emerging high value customers in unique, engaging and authentic ways
  • How to create meaningful partnerships with non-profit and for-profit partners across these industries

SOLUTIONS:

  • Worked with marketing and sales teams to launch Delta Insider, a one-to-one influencer engagement program across the entertainment industry that focuses on key groups like assistants and business managers to drive sales and awareness for Delta One product
  • Worked with the heads of marketing, content, social and public affairs teams to evaluate, define, manage, and streamline Delta’s partnership strategy to align with their community and sales goals, corporate mission, and industry focus
  • Acted as connector and translator for Delta across the entertainment and tech industries and made one-to-one introductions and connections that resulted in immediate sales and partnership opportunities

 


 

HILTON GRAND VACATIONS

ATTRACTING A NEW DEMOGRAPHIC

Hilton Grand Vacations, a division of Hilton Worldwide, develops, markets, and operates a system of brand name, high-quality vacation ownership resorts in select vacation destinations.

CHALLENGES:

  • How to re-imagine the “timeshare” concept for younger consumers
  • How to connect HGV to an expanded customer base through new sales and marketing channels

SOLUTIONS:

  • Identified new partners to help reach business objectives
  • Created new messaging for newly targeted demographic
  • Brokered strategic partnerships in non- endemic categories including tech; online retail; fashion; home furnishings; and entertainment

 


 

FOCUS FEATURES

DIGITAL INFLUENCER PARTNERSHIP

For the opening of Loving, Focus Features and Aubry & Co. partnered with digital influencer, Courtney Halverson, for an exclusive content and experiential campaign.

CHALLENGES:

  • How to drive ticket sales for opening weekend
  • How to engage theatergoers at pre-screening events
  • How to create unique conversations around “Loving” both IRL and on social media

SOLUTIONS:

  • Identified an authentic and on-trend blogger to create original Snapchats and IG stories
  • Developed an original, native content campaign that drove ticket sales
  • Delivered 60,000 social media impressions within seven days

 


 

PMC

REFOCUSING STRATEGY TO IMPROVE SALES AND MARKETING

Penske Media Corporation (PMC), a leading digital media company with properties across fashion and entertainment including Variety, Indiewire and WWD

CHALLENGES:

  • How to build luxury lifestyle sales, marketing, and editorial strategies across Variety and WWD
  • How to shape a robust brand partnershipstrategy across Indiewire
  • How to evolve a strong consumer sales strategy across Variety

SOLUTIONS:

  • Worked with the heads of sales and marketing to revamp luxury and brand partnership sales strategy
  • Advised marketing and sales on the launch of LUXE LIFE, a native content studio across Variety, WWD, and Indiewire
  • Brokered high-level introductions to key luxury partners across fashion and jewelry/watch categories that led to ongoing, active conversations
  • Developed and brokered integrated sponsorship opportunities including first ever partnerships with Dolby and Swatch Group

 


 

DELTA

LEVERAGING ENTERTAINMENT INFLUENCERS TO ENGAGE NEW HIGH VALUE CUSTOMERS

Delta Air Lines, one of the world’s largest global commercial airlines, is helping more than 160 million travelers get to the places they want to go each year.

CHALLENGES:

  • How to help Delta become the #1 airline of choice across the entertainment and tech Industries
  • How to reach high value and emerging high value customers in unique, engaging and authentic ways
  • How to create meaningful partnerships with non-profit and for-profit partners across these industries

SOLUTIONS:

  • Worked with marketing and sales teams to launch Delta Insider, a one-to-one influencer engagement program across the entertainment industry that focuses on key groups like assistants and business managers to drive sales and awareness for Delta One product
  • Worked with the heads of marketing, content, social and public affairs teams to evaluate, define, manage, and streamline Delta’s partnership strategy to align with their community and sales goals, corporate mission, and industry focus
  • Acted as connector and translator for Delta across the entertainment and tech industries and made one-to-one introductions and connections that resulted in immediate sales and partnership opportunities

 


 

LIFETIME & PROPOGATE

REINVENTING A GENRE AND LAUNCHING FIRST DIGITAL SERIES FOR AN ESTABLISHED NETWORK

Lifetime TV is the premier female-focused entertainment destination and most favorite and trusted network for women & Propagate Content is one of the world’s fastest-growing independent content creation companies.

CHALLENGES:

  • How to launch FALL INTO ME, the first short form digital series for Lifetime and reinvent the romance genre for a modern digital audience
  • How to strategize a brand integration strategy for the romance genre which elevated the content and audience experience
  • How to create a brand partnership sales strategy bridging Propagate’s expert creative teams and Lifetime’s seasoned sales and marketing teams

SOLUTIONS:

  • Worked with Lifetime sales and marketing teams and Propagate’s creative teams to build out a winning brand integration strategy
  • Brokered high level introductions to key brand and strategic partners
  • Developed integrated sponsorship and partnership opportunities

 


 

BEAUTYCON

BUILDING A SALES & MARKETING ENTERPRISE FOR A NEW MEDIA BRAND

Beautycon Media is an engaged and connected global community of content creators, celebrities, brands, and fans who celebrate and redefine the beauty and fashion world.

CHALLENGES:

  • How to build a comprehensive brand partnership sales and marketing strategy
  • How to create an effective sales and marketing team
  • How to produce a content syndication strategy with key media and scale partners

SOLUTIONS:

  • Partnered with CEO & COO to improve sales and marketing strategy, and hire first sales team
  • Brokered high level introductions to key brand and strategic partners
  • Developed and sold integrated sponsorship and partnership opportunities
  • Brokered first ever airline partnership with Delta Air Lines |

 


 

THOROUGHRED DAILY NEWS

REPOSITIONING AN ESTABLISHED BRAND AROUND A NEW CONTENT STRATEGY

Thoroughbred Daily News (TDN) is the world’s leading thoroughbred investor publication

CHALLENGES:

  • How to connect TDN to luxury advertisers and partners
  • How to amplify reach to affluent equestrian enthusiasts
  • How to modernize client’s branding and brand image
  • How to build a new sales strategy to reflect rebranding efforts

SOLUTIONS:

  • Worked with CEO, Publisher and marketing to define and develop industry leading integrated sales opportunities across the elite thoroughbred racing circuit and rebrand website and core collateral
  • Launched TDN Weekend, their first lifestyle and digital magazine
  • Cultivated relationships with luxury advertisers across fashion, auto, liquor and finance categories that led to active conversations
  • Developed and sold integrated sponsorship and partnership opportunities including first every partnership with Delta Private Jets

 


 

80TWELVE

SALES & MARKETING LAUNCH STRATEGY FOR VIDEO CONTENT BRAND

80Twelve is the first millennial news brand from Tribune Media.

CHALLENGES:

  • How to Reshape a traditional media brand’s video content strategy for a millenial audience
  • How to implement a branded video first sales strategy for a traditional news media brand
  • How to build and grow relationships with key brand partners

SOLUTIONS:

  • Worked with SVP, Digital and Head of Content to launch Tribune Media’s first, digital news network for savvy Millennials
  • Developed core collateral and branded sales strategy and strategically positioned the network to the advertising community
  • Brokered high level introductions to key brand partners across the tech, auto, CPG and travel categories |

 


 

DAYTIME EMMYS

REPOSITIONING A SHOW FOR A NEW AUDIENCE AND NEW BRAND PARTNERS

AUBRY & CO was tapped to help the NATAS reposition its’ storied awards show, the Daytime Emmys, among new audiences and brands.

CHALLENGES:

  • How to garner sponsor interest from a show that hadn’t aired for two years
  • How to engage and drive tune-ins for new audiences (i.e. Millennials and men)
  • How to leverage the Daytime Emmy’s 40+ year legacy of style and glamour in order to win over new brand partners

SOLUTIONS:

  • Developed new sales, marketing and creative strategy with a fresh and fun style and tone
  • Worked with creative leads to brainstorm new show components, segments and award categories
  • Introduced the Daytime Emmys to over 30 leading consumer brands